Gabriel Santos

I help startup founders create world-class marketing programs, from strategy to delivery.

Marketing Programs

Paid Social

Run high-ROI campaigns on LinkedIn, Meta, Reddit, and Taboola.

PLATFORMS USED

Organic Social

Build your brand and drive trust on Instagram, LinkedIn, and Reddit with tools like Hootsuite, Buffer, and Sprout.

PLATFORMS USED

Paid Search (Google Ads)

Drive leads at the lowest cost with Google and Bing Ads.

PLATFORMS USED

Organic Search (SEO / GPT)

Rank higher on Google and ChatGPT with content powered by Ahrefs, SEMrush, and Moz.

PLATFORMS USED

Automated Outreach

Target leads with segmented campaigns using Outreach, Salesloft, and LinkedIn.

PLATFORMS USED

Email Campaigns

Nurture leads and boost conversions with Apollo, Marketo, HubSpot, and Pardot.

PLATFORMS USED

LeadGen Process

Build lead generation methods with clear channels, metrics, and action plans in ClickUp, Monday, or Jira.

PLATFORMS USED

Webinars & Live Events

Host virtual events on Zoom, GoToWebinar, and Instagram to engage your audience and drive leads.

PLATFORMS USED

Websites & Landing Pages

Build or revamp responsive websites and LPs in WordPress, Webflow, or HubSpot—built for engagement and conversion.

PLATFORMS USED

AI-Powered Setup

Apply AI to your marketing operations and ride the wave of the current AI hype to drive leads.

PLATFORMS USED

CRM & Pipeline Setup

Manage clients efficiently with Salesforce, HubSpot, or Zoho CRM using custom workflows.

PLATFORMS USED

CRM & Pipeline Optimization

Boost conversions by optimizing your sales pipeline with Salesforce, HubSpot, and Pipedrive.

PLATFORMS USED

Marketing Automation Setup

Set up Marketo, HubSpot, and Pardot to automate marketing and improve efficiency.

PLATFORMS USED

Why should you consider going fractional?

THE CHALLENGE

Every early-stage founder faces the same challenge: make real impact with limited budget.

THE SOLUTION

Hire top-tier marketing talent—fractional, flexible, and cost-effective.

THE MAIN BENEFIT

You’re building, you need real marketing solutions, but not the cost of full-time hires or agencies. It’s a smart way to blend strategy and execution with real GTM and lead-gen results.

We can work together in 2 formats

AS A CONTRACTOR

Lead or work solo

I can lead a small marketing team or plug in solo to move fast and get things done. Best for startups building fast and needing direction + execution.

AS A CONTRACTOR

Be part of a team

I can integrate into your existing team to accelerate results without slowing you down. Best for teams that need an extra brain and hands-on support.

How the agenda would look like.

1 STRATEGY SPRINT

Deep-dive workshop to align goals, review ICPs, messaging, channels, and set the GTM plan.

2 ASSETS & FUNNEL BUILD

Review carefully the landing pages, emails, creatives, and campaign structure using fast, no-code + AI tools.

3 LAUNCH & TEST

Go live. Launch campaigns across paid and organic channels. Monitor, tweak, and learn fast.

4 OPTIMIZE & NEXT STEPS

Double down on what’s working. Deliver reports, assets, and a roadmap for internal scaling.

Dozens of founders and marketing leaders have sparked conversations and scaled lead generation with Gabriel over the last years.

Launched the Paid Social Program and, within months, expanded into other strategic areas.

Gareth

CGO | Spacelift

Started with Organic Social and evolved into data-driven strategies, generating 493 qualified leads/month for the group.

Luiz

CEO | Ciccone Group

Achieved 67k unique views in 3 months with the launch of an Organic Traffic Program for an industry leader.

Nanci

VP | Plasútil

Focused on Awareness: launched 2 channels in 2 months, delivering 74K impressions to a qualified audience and 97 high-intent clicks to the site.

Jayeshree

CMO | Nexla

Supported program implementation and reached 69k in new deals.

Mohamed

Manager | Spacelift

Over 2 years, we restructured the sales pipeline, built a Micro-SaaS CRM, and revamped the website and brand.

Luiz

CMO | VCI

Expanded a specific product to the U.S. using tools created by g4.

Luis Mateus

CEO / ADVISOR

Supported strategy development within Mercado Livre using our tools.

Alexandre C.

SAP / MERCADO LIVRE

Provided hands-on execution for campaigns and messaging for the factory director, leveraging G4 tools.

João Álvaro

CPCO | VOLVO CE

Led Go-To-Market strategy, securing the first customers and building the sales pipeline.

Matt Z.

ADVISOR | HIPER

Revamped the website and now uses Chatterly to generate new leads every week.

G. Ormenezi

FOUNDER | TTSF

Conducted market research, product analysis, and targeting to hit sales goals.

Gabriel B.

PO | Acco Brands

Rebuilt channels, implemented CRM, and launched monthly strategies that bring in dozens of leads every week.

Eduardo C.

COO | Havaianas

Facilitated idea exchange and strategy sharing to explore new opportunities.

Marco A.

CRO | IONTECH

Used G4 tools and email campaigns to boost awareness for EOPNA.

Enoque R.

FOUNDER | EOPNA

Executes local and franchise-driven campaigns daily using G4 tools.

Thaís P.

MARKETING LEADER | HERING

Generates leads daily via Instagram DMs with an organic traffic strategy for Stories.

Beatriz M.

MARKETING LEADER | ANACAPRI

Reduced CPL by 12% through paid media optimization and funnel improvements.

Matt M.

LEAD GEN DIRECTOR | NEXLA

604 sales and massive awareness from two campaigns for the Brazilian market.

Nico B.

FOUNDER

Implemented structured processes with checklists, BI, and design, leading to new leads and marketing assets.

Bruna C.

CRO | VIVO

Added 14 new leads to the pipeline in a record-time Go-To-Market using three targeted actions in media publishers.

Daniele F.

CRO | Todeschini

Revamped the website, redesigned Instagram, and created an innovative product showcase, generating new leads weekly.

Galeli

FOUNDER | GST

Built an integrated channel between the client and a commercial partner in Brazil to drive lead generation, using G4 tools.

Magdalena A.

MARKETING MANAGER | CASTLE GLOBAL

Started with G4's free tools to design highly targeted campaigns, much faster.

Larissa P.

MARKETING LEADER | PLASÚTIL-SHOPEE

Uses G4 tools to make campaigns clearer and more effective.

Paul M.

COO | DP Anaheim

Won sales awards using G4 tools.

Tálita M.

SALES MANAGER | AVON

G4 tools provide clarity for Daniel to better serve his clients daily.

Daniel N.

SUPPORT | SIEMENS

G4 supported the Go-To-Market and internationalization process to achieve key results.

Supravee A.

FOUNDER

G4 created materials and assets to generate leads for DCC.

Ana C.

FOUNDER | DCC

Achieved 96% campaign adoption with structured rollouts.

José Neto

SALES COORDINATOR | TKE

Got faster client responses using G4 tools.

Ligia C.

COMMS COORDINATOR | VOLVO CE

Got faster client responses using G4 tools.

Graziele C.

MARKETING | SLI

Helped Rampoldi generate new leads for his business in Argentina.

Edgar A.

RESEARCHER | UNC

Grazi is a fast-moving entrepreneur in a dynamic niche that needs quick campaigns—G4 helps her make it happen.

Graziele P.

FOUNDER | ACRED

Marcelo has been a G4 client for over 3 years, using G4 solutions to serve the country's largest company in his industry.

Marcelo T.

SALES MANAGER | AVANCE-PASCHOALOTTO

Used G4 services to build a website that became a portfolio for securing global strategic partners.

Julio S.

FOUNDER | ROCRAN

Used G4 services to build a website that became a portfolio for securing global strategic partners.

Kossi S.

FOUNDER

Diego generates leads daily with the perfect combo: G4 products + services.

Diego C.

SALES COORDINATOR | PRISMA-GETNET

Boosted his sales team and increased revenue by 15% in one quarter using G4 tools.

Monica R.

SALES COORDINATOR | VIVARA

Runs campaigns faster and projects professionalism with G4 software, despite having a small team.

Paulo. A

FOUNDER

Quick Intro

Meet Gabriel

A genuine marketer.

Gabriel has worked in the marketing and sales departments of global companies like Volvo and ACCO Brands.

He successfully sold a B2B Micro-SaaS in the dental space and launched three others that didn’t quite take off.

He runs g4, a portfolio of AI-powered agents—making him a GTM execution pro.

His strongest skill is keeping things moving forward. He’s obsessed with results, OKRs, milestones, and learning what he doesn’t know—fast.

Reach out—He’s one click away.

Let’s talk

Agentes de IA para melhorar vendas

A g4 é uma coleção de agentes de IA e softwares ágeis para ajudar líderes e gestores e times comerciais a resolver gargalos de atendimento, conteúdo, prospecção e análise.

Cubro a jornada de marketing e vendas

Percebi que pessoas e empresas têm desafios de vendas em áreas pontuais, mas embaixo de uma estratégia mais ampla. Já que uma boa estratégia de vendas vem de iniciativas isoladas, mas que se integram, recortamos os produtos para cada área.

Não sou agencia. Não sou prestaocao de serviço, Não sou freelancer.

Sou, oluções pequenas pra fazer muito bem uma dor específica. Quero causar a sessão na sua mente de que, ok, o Gabriel com a g4 me resolve essa área. Ofereço algumas opcoes d ferramentas pra resolver uma dor especifica dentro da jornada de marekting. vendas.

Confiado por startups americanas, multinacionais, franquias e empreendedores ao redor do mundo.

Agentes prontos para uso

Clique em um deles para conhecer mais.

Atendimento

Glenda

R$ 247/mês

Mídia Orgânica

Lauren

R$ 97/ano

Mídia Paga

John

R$ 97/ano

Estratégia/Advising

Brian

R$ 97/ano

Pesquisa de Mercado

Luke

R$ 97/ano

Artigos, SEO e SEM

Joelle

R$ 97/ano

Google Ads

Joelle

R$ 97/ano

CRM

Emma

R$ 97/mês

Links UTM

Joelle

R$ 47/mês

Espaços de Trabalho

Bauru/SP

Consultar

Alguns produtos desta página são agentes de IA, outros são softwares. Veja cada página para detalhes.

Agentes em desenvolvimento

Clique em um deles para conhecer mais.

Design, Vídeo e Copy

Melinda

R$ 247/mês

Prospecção

Kristen

R$ 497/mês

Analista Financeiro

James

Landing Pages

Marcus

Recrutadora

Kimberly

Analista de Processo

Alex

Email Marketer

Melinda

Analista de Dados & BI

Sophie

Recompra

Alex

Workshops

Gabriel

Prestação de Serviço e Orquestração de IA

one-person business

Você pode contratar o agente que preferir e acelerar uma área específica dentro do seu marketing e vendas.

Ou você pode me contratar para atuar como um freelancer premium dentro da sua empresa.

Na prática, dedico algumas horas da semana pra desenvolver uma dessas áreas específicas do seu marketing e vendas:

Tráfego Pago

Tráfego orgânico

Google Ads

SEO e LLO

Site e Landing Pages

Prospecção

Implementação de CRM

Implementação de IA

Gerenciamento de Projeto

Campanhas em Ciclos

1 área/projeto

3k/mês

Um profissional world-class que, com carga horária dedicada, automação e AI, consegue tocar uma área inteira.

2 áreas/projetos

5k/mês

Um profissional world-class que, com carga horária dedicada, automação e AI, consegue tocar uma área inteira.

Múltiplas áreas/projetos

Um profissional world-class que, com carga horária dedicada, automação e AI, consegue tocar uma área inteira.

Quem é o Gabriel?

Pai da Luisa e do Pedro. Esposo da Larissa.

Já atuei como projetos e X, meu expertise é construir sistemas e estruturas. SOu um marketinge sales dev generalista, não especialista produndo em uma área, mas tenho a habilidade de fazer projeto de marketing e vendas ganharam vida e emplacar.

Essas são algumas empresas que já atuei, sejam impactando vendas propriamente dito, quanto a construindo estruturas para melhorar as rotinas de mkt e vendas,

Com quem a gente atua

Startups

Empresas de tecnologia que querem vender assinaturas.

Empresas Tradicionais

Líderes que enxergam valor estratégico em inovação e querem um jeito fácil de implementar IA na operação.

Services

I help startup founders create world-class marketing programs, from strategy to delivery.

Marketing Programs

Paid Social

Organic Social

Paid Search (Google Ads)

Organic Search (SEO / GPT)

Automated Outreach

Email Campaigns

LeadGen Process

Webinars & Live Events

Websites & Landing Pages

AI-Powered Setup

CRM & Pipeline Setup

CRM & Pipeline Optimization

Marketing Automation Setup

Why should you consider going fractional?

Every early-stage founder faces the same challenge: make real impact with limited budget.

Hire top-tier marketing talent—fractional, flexible, and cost-effective.

You’re building, you need real marketing solutions, but not the cost of full-time hires or agencies. It’s a smart way to blend strategy and execution with real GTM and lead-gen results.

We can work together in 2 formats

Lead or work solo

Be part of a team

How the agenda would look like.

1 STRATEGY SPRINT

2 ASSETS & FUNNEL BUILD

3 LAUNCH & TEST

4 OPTIMIZE & NEXT STEPS

Dozens of founders and marketing leaders have sparked conversations and scaled lead generation with Gabriel over the last years.

Quick Intro

Agentes de IA para melhorar vendas

Cubro a jornada de marketing e vendas

Agentes prontos para uso

Atendimento

Glenda

R$ 247/mês

Mídia Orgânica

Lauren

R$ 97/ano

Mídia Paga

John

R$ 97/ano

Estratégia/Advising

Brian

R$ 97/ano

Pesquisa de Mercado

Luke

R$ 97/ano

Artigos, SEO e SEM

Joelle

R$ 97/ano

Google Ads

Joelle

R$ 97/ano

CRM

Emma

R$ 97/mês

Links UTM

Joelle

R$ 47/mês

Espaços de Trabalho

Bauru/SP

Consultar

Agentes em desenvolvimento

Design, Vídeo e Copy

Melinda

R$ 247/mês

Prospecção

Kristen

R$ 497/mês

Analista Financeiro

James

Landing Pages

Marcus

Recrutadora

Kimberly

Analista de Processo

Alex

Email Marketer

Melinda